5 Digital Marketing Trends for Architects That You Can Apply Right Away
Architects often think that digital marketing can be done very quickly. Still, it is the same as building a building without a project.
You need to know-how. To be able to apply current digital marketing trends in your business, you need to have a strategy. As Napoleon once famously said: “A plan is nothing; planning is everything.” In that sense, elaborating a strategy involves writing down the challenge you are facing, determining the context that creates it and selecting actions that will lead you to overcome that challenge. Architects often think that digital marketing can be done ad-hoc. However, it is the same as building a building without a project.
Make it a priority. So a priority, not priorities! The priority must be clear and measurable.
Make it a priority. So a priority, not priorities! The ultimate goal can be to raise brand awareness, more likes, and comments, or something more specific, such as bringing customers to the site and achieving a conversion, or reaching an agreement about the service you offer. The priority must be clear and measurable.
In addition to the online presence itself, the key point is — who runs your digital? Is it yourself, a part-time associate, or a marketing agency. In this regard, the community of existing and future clients needs to be addressed in the chosen tone while presenting their specialization, expertise, and references in the best light. Here are 5 marketing trends that can help you succeed.
1. Content Marketing
Content matters. Posts without text are invisible to the Google algorithm. Just as a blog has a purpose on a Google algorithm. As a blog has its purpose for SEO on Google, a copy (the text below the post) on Instagram has a purpose for the Instagram algorithm, which changes every now and then. Plus, algorithms “don’t” only make beautiful pictures, but also words, that is, the metadata that you provide or do not provide.
Implementation: Write a blog post about your completed project. Split it into a couple of Instagram posts. What does not fit in the posts, so as not to drown the audience, put in the stories? See what would be interesting for you and what would be interesting for people who want a similar project. Ask yourself what they need to see and read, what challenges they want to solve, and feel confident that they can turn to you for such an endeavor.
2. The tone of communication with the community
Say the words that customers want to hear. Once you create specific content, you need to keep in mind how it can be communicated to the community. Depending on what you want to achieve, the tone of your message depends. Whether the tone will be informative, neutral, or educational relies on the function of the message. You may want to sound confident and instill confidence in your client, and you may slip into the sales-type towards the end, to place your service.
Implementation: Decide on a combination of tones of communication with clients. Start at the beginning of the week with an informative text about some conceptual solution you are presenting. Then, in the middle of the week, you can focus on the educational tone and use it to further explain the functionalities that come with that solution (observed from the client’s point of view — how you solve a problem). At the end of the week, you can slide into the sales tone, communicate directly to what customers see in the photo they can have in their lives, and engage you.
3. Consistency of online presence
Continuity is important. After you harmonize the tone and manner of communication, it is the consistency of the announcements. And no, that doesn’t mean you’re uploading new projects every day — it’s crazy. For example, this could mean hanging up a couple of posts and several stories over a week. Optimally 3–4 posts, for a day or two, and a couple of stories during the week or on the weekend. It sounds simple, but it’s not. Continuity of posts is applied to make people a habit when they can expect your next post.
Implementation: Once you start posting regularly on a particular social network, you can’t expect your profile to explode overnight and everyone to rush towards you. Will not. It takes time. It is a process that will one day bear fruit and bring you money.
4. Proactive Community Management
Birds of the same feather fly together. Once again, we cannot stress enough how important it is for your online and social media presence to be optimized, precisely because your message would be clear and reach the right people. A couple of scrolls can see whether a specific brand communicates with its community or has sent money to paid advertising to accumulate the number of likes and followers. Number likes and the number of shares is not the only metric. A much more critical reaction is sentiment — whether your appearance on the Internet and social networks provoke a positive, negative, or neutral reaction.
Implementation: Don’t neglect comments, but interact directly with your community. Answer reactions, ask questions, follow your followers — continue communicating with them in the inbox. Motivate people to keep the conversation — to express their opinion and position. Listen to what they have to say if they call you at DM or share your post.
5. Paid advertising
How much money, that much music. If you have a business profile, calculate in the final calculation that you will have to set aside a specific budget for paid advertising on social networks. The reason is pretty simple. You can fiddle with particular hashtags and quality content for a while, but know that at some point, you will reach the maximum of organic reach and interaction with the community. Then paid advertisements to appear on the scene, which pops up while hanging out on social networks.
Implementation: If you do not set the right parameters and do not handle Ads Manager and its functionalities well, the warm advice is to allow someone else to use the budget you invest in the best possible way to get concrete results. Another option is to learn from trial and your own mistakes.
Clients, words and marketing
A well-tailored marketing strategy can make you money even while you sleep. None of the above is new, but it requires some knowledge, effort, and commitment (3–6 months of actual work, at least).
First customers, then words and, finally, marketing — don’t forget that. In the reverse order, things don’t work.
Clients are people, and every man wants to be a hero in his own story. The very notion of social networks means that it is a community that has its challenges and is in search of solutions. That same community cannot be created on your profile with a magic wand. Rome was not built overnight, but the bricks were lined up every day. Apply these 5 marketing trends today to start building a relationship with your future clients.
If you are wondering “what to do with web and social media presence?”, Follow me and discover the answers in my blog post, entitled “3 marketing tricks for architects — how to increase traffic to your site”.
Got some questions about digital marketing strategies? Feel free to contact me!
‘Till next reading ,)
Originally published on https://www.gradnja.rs/5-digital-marketing-trendova-za-arhitekte-koje-mozete-primeniti-odmah/
